From Nuronarrative:    http://neuronarrative.wordpress.com/2010/01/10/does-making-a-public-commitment-really-help-people-lose-weight/

“What this study tells us is that in general the public commitment principle produces results, especially if the commitment is long-term. But, in the mix of people who make the commitment, those who genuinely fear social disapproval—not a personality trait usually given very high marks–will likely succeed the most. Those who couldn’t care less what others think are, ironically, more likely to come up short.”

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